The story behind Good to know.
In 2014 Berkshire Hathaway HomeServices launched its National Advertising Campaign,Good to Know. The campaign is founded on the simple truth that the more you know when buying or selling a home, the better.
A Campaign Founded in Truth
It’s no secret the housing market can be intimidating. That’s why:
It’s good to know Berkshire Hathaway HomeServices. And We’re Not The Only Ones Who Think So…In 2014 Berkshire Hathaway HomeServices was named Harris Poll EquiTrend’s* Real Estate Brand of the Year and awarded a Gold Stevie® for Startup of the Year in the 2014 American Business Awards™.
From our first brand TV spot to Print Ads in the Wall Street Journal, we support the Good to Know.™campaign on a national scale.
The Television Campaign
Good to know.
The Good to Know.™ campaign introduced the Berkshire Hathaway HomeServices brand on a national scale while identifying our sales professionals as being 'good to know' when navigating the complicated process of buying or selling a home.
The follow-up "Calls"
The 2015 Berkshire Hathaway HomeServices television commercial reinforces our category opportunity as identified in brand research: experienced, trustworthy, honest/straightforward, intelligent and forward thinking. The spot, entitled Calls, focuses on that very emotional feeling a seller experiences when they get “the call” from their real estate agent letting them know their house has sold. And who better to help you with making that phone ring than a Berkshire Hathaway HomeServices agent.
The 2016 follow-up "Moving"
Buying or selling a home is an emotional experience and people need an expert to partner with them and provide advice on the smartest moves possible. Our 2016 ad campaign called “Moving” acknowledges just that, and shows that a Berkshire Hathaway HomeServices Select Realty sales professional is the stability people need in a world that never stops moving. Our brand TV spot shows a series of life events that demonstrate that life is in constant motion — both literally and figuratively — and it shows that our agents are solid partners and grounding forces when buying or selling homes.
The all new 2017 campaign "Place"
The 2017 Berkshire Hathaway HomeServices TV campaign features a poignant television spot that never mentions “home” but instead allows you to feel the importance of home. The spot, titled “Place,” includes vignettes of people both home and away acknowledging that there is truly no place like home. It wraps up with a nod to the agents of Berkshire Hathaway HomeServices who have the expertise and knowledge to help everyone reach this special place.
- Gene & Bethany Benbow
- William & Eileen Church Giannetti
- Robert & Melissa Thompson
- Jeremy & Jennifer Tucker
- Randall & Rhonda Fortson
- Joseph & Jennifer Gatlin
- Thomas Lynch